Astro Boy shaped the childhood of Manuel Emch, who leads Louis Erard, and he is the first cultural hero to land on the brand’s 2340.
Louis Erard today introduces the Louis Erard x Astro Boy, its first pop-culture collaboration, limited to 178 pieces with no restock. Tezuka Productions supplied original illustrations from the classic series.
Osamu Tezuka created Astro Boy in 1952, a robot the brand calls more human than many humans. On the dial he is applied in relief, not printed, with a trail of smoke behind him. A villain looms in black, and Metro City is engraved with a vertical satin finish. The case pairs brushed titanium with polished steel and flows into an integrated bracelet, powered by the automatic Sellita SW 300-1.
“Astro Boy is the first. There will be more: video games, cult icons, everything that shaped our collective memory,” says Emch.
Behind Astro Boy, a villain still looms in the skyline — a small reminder that in Metro City, the story is never quite finished.
The Basics
Brand: Louis Erard
Model: Louis Erard x Astro Boy (2340)
Reference: 35123TA23.BMT12
Diameter: 40mm
Thickness: 8.95mm
Case material: Satin-finished titanium and polished stainless steel; sapphire crystal; closed caseback with ASTRO BOY engraving
Dial: Stamped Metro City base with vertical satin finish; Astro Boy and a villain applied in relief; chapter ring with blue-emission SLN-C1
Water resistance: 5 bar (50m)
Bracelet: Integrated, satin-finished titanium and polished stainless steel; butterfly folding clasp
Limited edition: 178 pieces
The Movement
Calibre: Sellita SW 300-1, automatic, élaboré grade
Functions: Hours, minutes, seconds
Winding: Automatic
Power reserve: Approx. 56 hours
Frequency: 28,800 vph (4Hz)
Jewels: 25
Images courtesy of Louis Erard, © Tezuka Productions.