In the late 1980s, Reebok’s Pump sneaker turned a simple press into a cult gesture; H. Moser & Cie. now uses that same orange button to wind a watch.
The two brands today introduce the Streamliner Pump in black and white, each limited to 250 pieces. It is a creation of the Moser Exploration LAB, born from a collaboration with Reebok.
An anodised aluminium pusher replaces the crown, sending each press to the barrel spring and moving the power reserve indicator as it goes. One press gives more than an hour of reserve, and once the spring is full, the button can still be pressed just for the feel of it.
The 40mm case is forged quartz fibre, so no two of its moiré patterns are alike. Inside, an internal titanium "sarcophagus" keeps the movement safe and the case water resistant to 10 ATM.
“We take watchmaking very seriously, but we cultivate our image as the ‘cool kid’ of haute horlogerie,” says Edouard Meylan, CEO of H. Moser & Cie.
The two brands also made a matching Pump sneaker, reserved for Streamliner Pump owners and close friends of the brand. It is playful luxury, worn on the foot and the wrist alike.
The Basics
Brand: H. Moser & Cie. x Reebok
Model: Streamliner Pump
Reference: 6103-2200 (black); 6103-2201 (white)
Diameter: 40mm
Thickness: 11.4mm with crystal
Case material: Forged quartz fibre with an internal titanium sarcophagus
Dial: Black or white polished dial, applied indices; hands with Globolight® inserts
Water resistance: 10 ATM
Strap: Integrated black or white rubber strap
Limited edition: 250 pieces per version
The Movement
Calibre: HMC 103, hand-wound by pusher
Functions: Hours and minutes; power reserve indicator; pusher winding
Winding: Hand-wound, by an anodised aluminium pusher
Power reserve: Minimum 74 hours
Frequency: 21,600 vibrations/hour
Jewels: 31
Images courtesy of H. Moser & Cie.