2340 Pink

The Louis Erard 2340 is the brand’s first model built around an integrated bracelet, introducing a more architectural direction to its sporty-chic design language. Named after the postal code of Louis Erard’s home in Le Noirmont, the 2340 combines a 40 mm case in satin-finished titanium and polished stainless steel with a seamlessly integrated metal bracelet.

Its lacquered dial features an oblong stamped pattern, a contrasting snailed minute ring, and diamond-cut rhodium-plated indexes with blue SLN-C1 luminous coating. Beneath the closed caseback sits the Sellita SW300-1, an automatic Swiss calibre offering approximately 56 hours of power reserve. A domed sapphire crystal with anti-reflective treatment on both sides completes the technical package, while Torx-secured bracelet construction reinforces the industrial character of the design.

Available across multiple dial colours, the 2340 is conceived as a permanent part of the Louis Erard collection rather than a limited edition.

Reference: 35123TA13.BMT12

Price shown is excluding VAT.

While we strive to present product photos with the utmost accuracy, variations in lighting and device settings may result in slight differences in colour compared to the actual product.