SEVENFRIDAY built the PG1/01 to be a travel partner: its first watch with a GMT function, reading a second time zone from a 24-hour disc.
SEVENFRIDAY introduces the PG1/01, on black leather, and the PG1/01M, on a stainless steel Milanese bracelet. They open the new PG-Series, continuing the brand's retro-futuristic ME- and PE-Series.
The brand sums up its design as brutalism meeting aerodynamism and time travel. A four-layer dial pairs a black sloped inner plate with a gunmetal outer ring. A turquoise hand reads the hours, and a 24-hour disc with a yellow marker reads the second time zone; a pointer-shaped window between 4 and 5 o'clock shows the date. The steel case is three pieces, its NFC-equipped caseback linking the watch to the SEVENFRIDAY App.
“Introducing the GMT was a logical step in taking SEVENFRIDAY to the next level,” says Dan Niederer, Co-Founder & CEO of SEVENFRIDAY.
It keeps two time zones in view at once, for days spent moving between them.
The Basics
Brand: SEVENFRIDAY
Model: PG1/01; PG1/01M
Reference: SF-PG1/01 (black leather); SF-PG1/01M (Milanese bracelet)
Dimensions: 44.5mm (3 to 9 o'clock) × 44mm (12 to 6 o'clock)
Thickness: 13.55mm
Case material: Stainless steel, three pieces; sapphire glass; bezel groove in black Berlac lacquer
Dial: Four layers; black sloped inner plate; gunmetal outer ring; 24-hour disc with yellow marker
Water resistance: 5 ATM
Strap: Black calf leather (PG1/01); stainless steel Milanese bracelet (PG1/01M)
The Movement
Calibre: MIYOTA 9075 GMT, made in Japan
Functions: Hours, minutes, seconds; 24-hour GMT; date; NFC chip for the SEVENFRIDAY App
Winding: Automatic
Power reserve: 42 hours
Images courtesy of SEVENFRIDAY.