SEVENFRIDAY gives its ME-Series a bracelet of its own: a stainless steel Milanese mesh, closed by a sliding buckle engraved with the brand’s logo.
SEVENFRIDAY today introduces the ME-Series on a Milanese bracelet, in two versions: a blue one in steel with blue lacquer, and a green one with gold tones and green lacquer. The series also marks the first introduction of SEVENFRIDAY’s own stainless steel Milanese bracelet.
The watch is the ME-Series: a cushion-shaped case that SEVENFRIDAY calls organic and even aerodynamic, with a rounded back most visible from the side. Three cut-out sapphire glasses sit over the dial, which is read on the disc system the M-Series pioneered in 2014. The case measures 44.5mm by 44mm.
The design draws on industrial designer Raymond Loewy’s streamlining and his MAYA principle, “Most Advanced Yet Acceptable”.
Inside is the automatic skeleton calibre TMI NH70, with 41 hours of power reserve. An NFC chip in the case back links the watch to the SEVENFRIDAY App for authentication and registration.
SEVENFRIDAY says it likes to think Raymond Loewy might have worn one himself.
The Basics
Brand: SEVENFRIDAY
Model: ME-Series on Milanese bracelet (blue; green)
Reference: SF-ME1/01M (blue); SF-ME1/02M (green)
Dimensions: 44.5mm (3 to 9 o’clock) × 44mm (12 to 6 o’clock)
Thickness: 14.56mm
Case material: Stainless steel (316L), three pieces; three sapphire glasses; bezel groove in Berlac lacquer, blue (ME1/01M) or green (ME1/02M)
Dial: Five layers, disc reading system; matt blue hour disc (ME1/01M) or matt green hour disc (ME1/02M)
Water resistance: 5 ATM
Bracelet: Stainless steel Milanese; stainless steel sliding buckle, engraved SEVENFRIDAY logo
The Movement
Calibre: Automatic Skeleton TMI NH70 (M)
Functions: Hours and minutes on SEVENFRIDAY’s disc reading system; NFC chip for the SEVENFRIDAY App
Winding: Automatic
Power reserve: 41 hours
Images courtesy of SEVENFRIDAY.