Louis Erard named its first watch with an integrated bracelet 2340, after the postal code of its home in Le Noirmont, and spent two years developing it.
The brand introduces the 2340 in Mint, Slate and Blue. It is not a limited edition, and it opens a second collection alongside Noirmont.
The tapered five-link bracelet has 92 components, with brushed titanium outer links and polished steel centre links, each bevelled by hand after assembly. The case pairs a brushed titanium middle with polished steel lugs, bezel, crown and caseback, and the brand says it is 30% lighter than full steel. Mint has an oblong stamped dial pattern, while Slate and Blue share a horizontal wave pattern.
Inside is a Sellita SW300-1, used for the first time in a Louis Erard watch. “Nothing about this watch is simple, yet everything flows. Every part fits perfectly,” says Manuel Emch, who leads Louis Erard.
Two years of development sit behind this bracelet. Every link is finished after assembly, not before – the kind of detail that only shows itself once the watch is on the wrist.
The Basics
Brand: Louis Erard
Model: 2340 (Mint, Slate, Blue)
Reference: 35123TA11.BMT12 (Mint); 35123TA02.BMT12 (Slate); 35123TA01.BMT12 (Blue)
Diameter: 40mm
Thickness: 8.95mm
Case material: Satin-finished titanium and polished stainless steel
Dial: Mint green lacquered with an oblong stamped pattern; Slate blue or deep blue lacquered with a horizontal wave pattern
Water resistance: 50m (5 bars)
Bracelet: Integrated tapered five-link bracelet in satin-finished titanium and polished stainless steel; butterfly folding clasp
Limited edition: Not limited
The Movement
Calibre: Sellita SW300-1, élaboré grade
Functions: Central hour, minute and second hands
Winding: Automatic; openworked oscillating weight with black lacquered Louis Erard symbol
Power reserve: Approx. 56 hours
Frequency: 28,800 vph (4Hz)
Jewels: 25
Images courtesy of Louis Erard.